Ridgeline Outfitters
Outdoor gear
Made a seasonal brand profitable in the off season
Creative built around trips instead of products, and a winter plan that kept the account learning year round.
5.4x
Off-season ROAS
+64%
Winter revenue
-29%
Cost per order
The challenge
Ridgeline made most of its money in four summer months and switched ads off in winter, losing everything the account had learned.
What we did
We kept spend steady at a lower level, filmed trip-planning content and sold the next season early with pre-orders.
The result
Winter revenue grew 64% and the summer launch started from a warm, trained account instead of from zero.
For the first time our ads did not start from scratch every spring.
Sam Okafor
Co-founder, Ridgeline Outfitters