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Northvane

Select Language

English

Menu

Northvane

Select Language

English

Menu

Notes from the media desk

What we test, what works and what we would do with your budget. One useful note a month.

Why blended ROAS hides your best channel

Measurement

Why blended ROAS hides your best channel

The three-second hook test we run on every new ad

Creative

5 min read

The three-second hook test we run on every new ad

How to set budgets the algorithm can learn from

Paid media

7 min read

How to set budgets the algorithm can learn from

Creative fatigue: when to refresh an ad and when to leave it

Creative

5 min read

Creative fatigue: when to refresh an ad

What a growth audit actually checks

Strategy

8 min read

What a growth audit actually checks

What still stops the scroll in 2026

Creative

6 min read

What still stops the scroll in 2026

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