Oakhart Home
Furniture
Launched paid social for a high-ticket brand with a 47-day sales cycle
A full-funnel plan for $2,400 sofas: video to warm people up, retargeting with reviews and a showroom offer to close.
4.6x
First-order ROAS
+71%
Showroom bookings
47
Day sales cycle, tracked
The challenge
Oakhart's customers research for weeks before buying a sofa. Short attribution windows made every ad look unprofitable.
What we did
We built a funnel that matched the buying cycle, tracked showroom visits as a conversion and reported on 60-day revenue.
The result
Showroom bookings rose 71% and paid social became Oakhart's second largest revenue channel within a year.
Finally a team that understood people do not buy a sofa from one ad.
Priya Nair
Marketing director, Oakhart Home