Ledgerly
Fintech app
Cut cost per funded account in half for a budgeting app
Tracking that followed users past the install, and campaigns optimised for funded accounts instead of downloads.
-52%
Cost per funded account
2.7x
Funded accounts per month
38%
Install to funded rate
The challenge
Ledgerly bought cheap installs that rarely became paying users. The ad platforms were optimising for the wrong event.
What we did
We set up server-side events for funded accounts, rebuilt campaigns around that signal and tested onboarding offers.
The result
Cost per funded account fell 52% while monthly funded accounts grew 2.7x on the same budget.
We went from buying downloads to buying customers.
Aisha Bello
VP growth, Ledgerly