Halden Skin
Skincare
Rebuilt the creative engine and doubled down on three hero products
We cut the catalogue ads, tested twelve hooks a month and moved spend to the three products customers came back for.
6.2x
Peak quarter ROAS
+212%
Revenue in 12 months
-34%
Cost per first order
The challenge
Halden was spending across forty products with no clear winner. Return on ad spend had slipped below two and the team was close to pausing paid social.
What we did
We rebuilt the account around three hero products, launched a monthly creative batch built from customer reviews and moved budget weekly toward what paid back.
The result
Within two quarters the account found its winners. ROAS peaked at 6.2x in Q4 and revenue grew 212% year over year on a budget only 40% larger.
They found the three products that pay for everything else. Nobody had told us that in five years.
Maren Holt
Founder, Halden Skin