Ember & Wick
Home fragrance
Found the gifting audience hiding in the data
Order data showed most candles were bought as gifts. We rebuilt the creative and the calendar around that.
+92%
Q4 revenue
3.8x
Gifting campaign ROAS
+41%
Average order value
The challenge
Ember & Wick marketed candles as self-care. Their own order notes said otherwise: six in ten orders shipped to a different address.
What we did
We built gift-led creative, bundles and a holiday calendar that started in September instead of December.
The result
Q4 revenue grew 92% and average order value rose 41% on bundled gift sets.
They read our order data better than we did.
Lena Fischer
Owner, Ember & Wick